Pricing that starts simple and protects the project.
Start with the website foundation. Add hosting, support, SEO, chatbot, CRM, business app, or mobile app upgrades only when the business actually needs them.
The rule: every plan has a clear lane. If a request changes the lane, adds pages, adds tools, requires custom work, or creates ongoing responsibility, it gets quoted before work continues.
Plans and starting prices.
These are starting points. Final scope depends on how many pages, tools, edits, integrations, users, and support needs the business has.
Prototype Launch
A one-page website prototype with basic setup, structure, mobile-friendly layout, and one revision round.
- Best for a new business that needs a professional starting point.
- Does not include unlimited changes or advanced systems.
- Can become the foundation for hosting, SEO, CRM, chatbot, or app work.
Stay Live
Hosting support, SSL checks, basic updates, form checks, small edits, and monthly site checks.
- Best for businesses that want the website monitored and maintained.
- Includes small support tasks, not redesigns or rebuilds.
- Helps protect the site after launch.
Growth Partner
Website support, local SEO refinement, conversion updates, and monthly improvement work.
- Best for businesses that want ongoing website improvement.
- Includes reasonable monthly updates within agreed scope.
- Good for local service businesses building visibility.
Hybrid Scale
More active SEO, current website edits, review workflows, and stronger growth support.
- Best when the business needs more hands-on monthly help.
- Can include stronger local SEO and conversion-focused updates.
- Advanced custom work still gets scoped separately.
Market Dominator
Priority growth support, advanced workflows, and custom strategy.
- Best for businesses needing more aggressive support.
- Scope is customized before work begins.
- May include advanced workflow planning and priority improvements.
CRM Upgrades
Optional lead tracking, notes, follow-up dates, pipeline status, and customer organization tools.
- Best for businesses that need to stop losing leads.
- Final price depends on features, data, users, and workflow needs.
- Can be added after the website foundation or hosting package is clear.
Chatbot Setup
Website chatbot setup that answers common questions, captures customer details, and points visitors toward the right next step.
- Good for after-hours questions and lead capture.
- Can connect to CRM or owner follow-up when quoted.
- Monthly support starts at +$49/mo when upkeep is needed.
Business Apps
App-style business tools such as a customer portal, chatbot app, CRM view, quote request tool, or internal workflow screen.
- Best when a business needs more than a standard website page.
- Ell Vii’s Automations app can be used as a demo example.
- Mobile app publishing is priced as a separate add-on.
Chatbot pricing.
A chatbot should help the business, not create another messy tool. Start simple: answer repeat questions, collect useful contact information, and send the lead into the right follow-up path.
| Chatbot Option | Starting Price | Best Fit | Included Direction |
|---|---|---|---|
| Chatbot Lite | +$197 one-time basic setup | Simple FAQ and lead capture on a small business website. | Basic questions, service routing, contact collection, and handoff instructions. No advanced AI training or CRM automation unless quoted. |
| Website Assistant | +$397 one-time +$97/mo support optional | A more guided chatbot that can answer website-based questions and collect useful intake details. | Service questions, pricing direction, business name/contact capture, website/project details, and owner follow-up support. |
| Chatbot + CRM Handoff | +$697 one-time +$197/mo+ | Businesses that need chatbot conversations saved into a CRM or follow-up process. | Lead capture, CRM handoff planning, pipeline/status direction, follow-up reminders, and review of captured requests. |
| Custom AI / Knowledge Chatbot | $1,200+ setup $397+/mo | Businesses with deeper FAQs, internal knowledge, multiple services, or higher support needs. | Custom scope, content review, answer boundaries, escalation paths, testing, and ongoing maintenance. |
Business app pricing.
Business apps are for companies that need an app-style experience beyond a normal website page. The Ell Vii’s Automations app demo can be used to show how a chatbot app can answer questions, collect customer info, and send the customer request into a CRM-style follow-up process.
Business App Demo
A simple app-style demo or prototype that shows the core idea before building a larger tool.
- Good for proof of concept or sales demo.
- Can include a chatbot-style intake flow.
- Does not include app store publishing.
Business Web App
A browser-based app for customer requests, internal workflows, CRM views, portals, check-ins, or quote intake.
- Best when a normal website page is not enough.
- Can pair with CRM, chatbot, forms, and admin views.
- Support and hosting are quoted separately.
Mobile App Add-On
Mobile app packaging, testing, setup, publishing support, and maintenance are priced separately from the web app build.
- Needed for iOS/Android-style publishing or app-store direction.
- Final price depends on platform, testing, store requirements, and maintenance.
- Third-party developer/store fees are separate.
Recommended CRM pairings.
These are suggested upgrade paths. They are not automatic bundles. The CRM only gets sold when it appears as its own line item in the quote, checkout, or agreement.
| Website / Hosting Package | Suggested CRM Upgrade | Why it fits |
|---|---|---|
| Stay Live $197/mo or $1,970/yr | CRM Starter +$97/mo or +$970/yr | Basic lead tracking, notes, and follow-up visibility for a simple website support client. |
| Growth Partner $397/mo or $3,970/yr | CRM Organized +$197/mo or +$1,970/yr | Better fit for appointment-based businesses that need follow-up tasks, calendar visibility, deposits, and pipeline clarity. |
| Growth Partner / Service Business $397/mo or $3,970/yr | CRM Automation +$397/mo or +$3,970/yr | Best when missed calls, estimates, reminders, and urgent follow-ups are costing the business money. |
| Hybrid Scale $697/mo or $6,970/yr | CRM Growth +$697/mo or +$6,970/yr | Pairs active website growth with revenue pipeline, deposit tracking, calendar reporting, and growth visibility. |
| Market Dominator $1,200+/mo or $12,000+/yr | CRM Partner +$1,200+/mo or +$12,000+/yr | Best for command-center workflows, deeper accountability, priority support, and advanced client-specific operations. |
Prototype Launch scope.
The $375 Prototype Launch is a professional starting point. It is not unlimited design, unlimited pages, or unlimited revisions.
Included in the $375 prototype
- One-page website prototype or landing page direction
- Basic page structure and customer flow
- Mobile-friendly layout
- Basic headline, service, and call-to-action structure
- Basic Google-ready foundation such as title, description, headings, and clear service language
- One revision round after initial prototype delivery
- Basic contact path planning such as call, form, quote request, or booking direction
Not included in the $375 prototype
- Multiple full pages
- Unlimited revisions
- Custom logo design
- Custom photo editing or AI image production
- CRM setup
- Chatbot setup
- Business app or mobile app setup
- Booking, payment, or phone workflow setup
- Copywriting for large websites
- Ongoing hosting/support after delivery
- Major redesigns after approval
Monthly plan boundaries.
Monthly support protects the website and keeps work moving. It does not mean unlimited labor, unlimited redesigns, or unlimited feature requests.
| Plan | Good fit | Included type of work | Not included unless quoted |
|---|---|---|---|
| Stay Live $197/mo | Keeping the site live and maintained. | Hosting help, SSL checks, form checks, small edits, basic updates, monthly site check. | Redesigns, new full pages, CRM, chatbot, SEO campaigns, custom integrations, or app work. |
| Growth Partner $397/mo | Improving the site over time. | Website support, local SEO refinement, conversion updates, monthly improvement work. | Large rebuilds, advanced automations, paid ad management, complex integrations, or business app builds. |
| Hybrid Scale $697/mo | More active growth and follow-up support. | More active SEO, current website edits, review workflow help, stronger monthly support. | Full CRM rebuilds, custom apps, advanced phone systems, large content campaigns. |
| Market Dominator $1,200+/mo | Priority growth strategy and advanced support. | Custom strategy, priority support, advanced workflow planning, deeper improvement work. | Anything not written in the agreed monthly scope or service agreement. |
Out-of-scope items that must be quoted separately.
This section sets expectations before extra work is requested.
Design expansion
- New pages
- Full redesigns
- Repeated layout changes
- Custom graphics
- Logo creation
- Custom image generation or editing
Systems and integrations
- CRM setup
- Chatbot setup
- Business web apps
- Mobile app publishing
- Booking systems
- Payment systems
- Phone workflows
- Email/SMS automation
Content and growth
- Large copywriting projects
- Blog/content campaigns
- Paid ads
- Review campaigns
- Advanced SEO campaigns
- Ongoing strategy outside plan scope
Pricing FAQ.
Can someone buy only the $375 prototype?
Yes. The prototype can be a standalone starting point. Monthly support is optional unless the client wants hosting support, ongoing edits, SEO, CRM, chatbot, app support, or maintenance.
What counts as one revision round?
One organized list of reasonable changes after the first prototype is delivered. Scattered repeated requests, new direction, new pages, or major redesigns are not one revision round.
Does Stay Live include unlimited edits?
No. It includes small edits and routine support. New pages, redesigns, integrations, automation, CRM, chatbot, app work, or major content work must be quoted separately.
When should CRM be added?
Add CRM when the business has leads to track, follow-ups to manage, pipeline stages to organize, or missed opportunities that need visibility.
When should a chatbot be added?
Add chatbot support when visitors ask repeat questions, contact you after hours, or need help choosing the right service before they are ready to call or book.
When should a business app be added?
Add a business app when the business needs an app-style customer experience, portal, CRM screen, quote intake tool, or internal workflow that goes beyond a normal website page.
Why is mobile app pricing separate?
Mobile app work requires extra build setup, testing, publishing support, platform requirements, maintenance, and sometimes third-party fees. It should not be included automatically in a website or web app quote.
Can prices go higher?
Yes. These are starting prices. More pages, complexity, custom workflows, more support, integrations, urgency, regulated data requirements, or mobile publishing can increase the quote.
Ready to start simple?
Start with a website prototype. Add hosting, SEO, CRM, chatbot, business app, mobile app, and follow-up support only when it makes sense for the business.